Finally, a government minister who properly understands the issues surrounding body image. Equalities Minister #LynneFeatherstone has pledge to take action over the airbrushing of wafer-thin, size zero models, to create images that are – literally – impossible to emulate.
Ms #Featherstone is asking for a warning or kitemark to be placed beside images where models have been airbrushed (actually, these days, digitally enhanced through incredibly sophisticated graphics software) so that their bodies are, literally, impossibly slender and long with all imperfections digitally removed. She seems to understand the pressure that such images put on women and young girls, and is asking the industry – fashion editors, retailers and advertisers – to reconsider their use, or if using them, to put – effectively – a health warning beside them.
The constant bombardment we all suffer of retouched images “poses a significant risk to the physical and mental health of young people” and can lead to anorexia and bulimia. But it isn’t just “young people” who are effected by such images – it touches women of all ages, and the sooner Ms Featherstone can organise her kitemarks and warnings, the better. Though even more effective would be to persuade the industry to simply reject such images…