There ARE clothes on the high street for baby boomers and WE can tell you where to find them

We love the picture (below), created as a publicity stunt for a new website. Congratulations to them for getting the subject out there in a way we have been trying to do since the launch of our website, 60&Sensational, in November 2009. It’s just that our budget for marketing was a bit less than theirs!
Any business which doubts the wisdom of making better provision for women in the baby boomer age group should take a look at the latest research from Mintel: according to the market research organisation, UK women aged between 50 and 69 buy more designer fashion and luxury goods than any other group, while the over-55s also control about 80 per cent of the country’s wealth – a sum that is estimated to grow to £6.4 billion by 2014.
Unlike the newly launched website, we believe the high street DOES deliver beautiful clothing appropriate for women who don’t want leather shorts and Lycra bandage dresses; the fabulously on-trend fashion available to buy on our website PROVES that. But many businesses seem fearful of MARKETING to an older demographic because – we assume – they are frightened of deterring a younger clientele. Which is ironic, given the fact that the spending power of the youth market is so much weaker than that of baby-boomers.

Publicity stunt for new website

Advertisements

About Cyndy and Jan

Co-founders of SoSensational, a website showing sensational clothes for sensational women
This entry was posted in Fashion, Uncategorized and tagged , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s